The Official Merch Release

Inspired by the Hermit tarot card, Unruly Beauty Bar released its first ever merchandise line symbolizing a period of soul searching, self-reflection and spiritual enlightenment.

Service

Event, Social & Digital

Client

Unruly Beauty Bar

Year

2020

Unruly Beauty Bar is not your typical beauty bar. It's an inner and outer self care destination for women.  Their ultimate goal?  To change the tradition and the culture of female entrepreneurship.

The "Unruly" Hoodies were priced at $65. The limited edition collection completely sold out and received inquiries from Los Angeles to Toronto.

Social

We took over the social strategy leading up to the merchandise release party.

Within a month, we averaged almost 40,000 Instagram impressions a week.

Event Coordination

The Unruly Beauty Bar owner, Aaliyah, already had the ideas. We were there as a peace of mind and day-of execution.

© 2023 by the J. Alex Agency.