The Official Merch Release
Inspired by the Hermit tarot card, Unruly Beauty Bar released its first ever merchandise line symbolizing a period of soul searching, self-reflection and spiritual enlightenment.
Service
Event, Social & Digital
Client
Unruly Beauty Bar
Year
2020
Unruly Beauty Bar is not your typical beauty bar. It's an inner and outer self care destination for women. Their ultimate goal? To change the tradition and the culture of female entrepreneurship.
The "Unruly" Hoodies were priced at $65. The limited edition collection completely sold out and received inquiries from Los Angeles to Toronto.
Social
We took over the social strategy leading up to the merchandise release party.
Within a month, we averaged almost 40,000 Instagram impressions a week.
Event Coordination
The Unruly Beauty Bar owner, Aaliyah, already had the ideas. We were there as a peace of mind and day-of execution.
