Dupont Circle's Treasure
The Embassy Row Hotel is an award-winning boutique lifestyle hotel and rooftop bar in Dupont Circle, Washington, DC. It is widely known for being a gay destination and overall fun retreat in the middle of the city.
Marketing and Branding
The Embassy Row Hotel
2016 - 2018
The Embassy Row Hotel's 360 marketing consisted hotel package offers, sales collateral restaurant marketing and email marketing, digital campaigns, social media, influencer and event marketing.
These strategies placed The Embassy Row Hotel on Conde Nast Traveler's Readers' Choice Awards three years in a row, USA Today, NY Times and more.
All strategies stemmed from the hotel's brand book. Designed to keep agencies, employees and printing companies on the same page, this brand book enabled The Embassy Row Hotel to tell an interesting story with confidence.