Dupont Circle's Treasure

The Embassy Row Hotel is an award-winning boutique lifestyle hotel and rooftop bar in Dupont Circle, Washington, DC. It is widely known for being a gay destination and overall fun retreat in the middle of the city. 

Service

Marketing and Branding

Client

The Embassy Row Hotel

Year

2016 - 2018

The Embassy Row Hotel's 360 marketing consisted hotel package offers, sales collateral restaurant marketing and email marketing, digital campaigns, social media, influencer and event marketing.

These strategies placed The Embassy Row Hotel on Conde Nast Traveler's Readers' Choice Awards three years in a row, USA Today, NY Times and more. 

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Brandbook

All strategies stemmed from the hotel's brand book. Designed to keep agencies, employees and printing companies on the same page, this brand book enabled The Embassy Row Hotel to tell an interesting story with confidence. 

Work

© 2023 by the J. Alex Agency.